After P&G and Publicis' Support at Cannes, Free the Bid Worked With Twitter to Highlight Female Directors

'Creativity is genderless, but opportunity is not'

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CANNES, France—Procter & Gamble, the world’s largest advertiser, plans to invest in nonprofit Free the Bid with HP and Publicis so that the companies can help double the number of directors and broaden the effort to 20 more countries in the next three years. That announcement could significantly change what the industry is like for female directors—and that was just one of the initiatives Free the Bid pushed to make sure female directors were seen and heard during the Cannes Lions Festival of Creativity.

To combat the lack of women directors featured on panels, the group reached out to Twitter to see if the company would host a gathering at Twitter Beach on Thursday morning.

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