After Nearly a Decade Away, Ruffles Returns to TV

New ad features Anthony Davis, T-Pain and King Bach

Eight-time NBA All-Star Anthony Davis stars in Ruffles' first TV campaign in nearly a decade. Ruffles

Following a year of robust sales, Frito-Lay chip brand Ruffles is airing its first TV campaign in almost a decade.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.