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After success with basketball NFT marketplace NBA Top Shot, Dapper Labs is hoping to strike gold twice. The blockchain-based software development company is expanding its work in the licensed NFT sports market, partnering with the NFL on its own NFT marketplace, NFL All Day.
To promote the project and its first pack drop, the NFL and Dapper Labs created an ad starring Super Bowl 2020 champion and Kansas City Chiefs MVP quarterback Patrick Mahomes.
“We’re excited about blockchain technology, and we realize it’s long term, but in the near term, we’re focused on testing and learning with emerging and early leaders in the space so that we can start to understand fan engagement,” Joe Ruggiero, NFL svp of consumer products, told Adweek.
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