After Losses, DDB Cuts 4% of Chicago Staff

CHICAGO Omnicom Group’s DDB has eliminated 22 positions, or about 4 percent of its staff here, an agency representative confirmed.

The layoffs, which affected all departments, were the result of account losses, including the departure of Home Depot’s direct marketing business and Dell Computer’s consumer advertising, the rep said.

The cuts allow the agency “to better align our business needs with staff levels,” according to the rep.

The layoffs affected only DDB’s Chicago office, she added.

The client has moved creative duties on its $350 million U.S. consumer account to Omnicom’s BBDO in Atlanta [Adweek Online, Feb. 8]. DDB is expected to remain on Dell’s roster. Dell did not return calls.

In February, Home Depot and DDB “mutually agreed not to renew our direct marketing agency of record agreement for 2006,” according to a statement issued by the company [Adweek Online, Feb. 24]. The retailer was believed to be talking to several large relationship marketing agencies, according to sources.