After Listening to Parents, Johnson & Johnson Is Retooling Formulas for Iconic Products

Removing dyes and being transparent about scent formulas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CANNES, France—If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for CPG giant Johnson & Johnson when new parents were voicing concerns about dyes, scents and other ingredients in Johnson’s baby products.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in