After Listening to Parents, Johnson & Johnson Is Retooling Formulas for Iconic Products

Removing dyes and being transparent about scent formulas

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CANNES, France—If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for CPG giant Johnson & Johnson when new parents were voicing concerns about dyes, scents and other ingredients in Johnson’s baby products.

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