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Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB.
In a memo sent to agency staffers Thursday, FCB Chicago CEO Michael Fassnacht and Chief Creative Officer Todd Tilford said they had anticipated the change:
"You should all hold your heads high," said the memo, obtained by Adweek. "Our campaigns for Kmart have resulted in five Cannes Lions, helped us become Communication Arts' third-most awarded agency in the world and WARC's third-most creative agency in the U.S.
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