After The Edge, Coke Shops Jockey for Position

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Roster Shops Pitch New Ideas for Flagship Coke Classic
NEW YORK–Several Coca-Cola shops were in Atlanta last week pitching new ideas as the soft drink maker looks for the next wave of Coke Classic ads, sources said. The move follows the recent dissolution of The Edge Creative, which produced the bulk of the current “Enjoy” campaign.
Teams from Leo Burnett, McCann-Erickson, D’Arcy Masius Benton & Bowles and Cliff Freeman and Partners were invited to present new work to advance or replace “Enjoy.”
Chief marketing officer Stephen Jones is said to be dissatisfied with the “Enjoy”...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in