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Roster Shops Pitch New Ideas for Flagship Coke Classic
NEW YORK–Several Coca-Cola shops were in Atlanta last week pitching new ideas as the soft drink maker looks for the next wave of Coke Classic ads, sources said. The move follows the recent dissolution of The Edge Creative, which produced the bulk of the current “Enjoy” campaign.
Teams from Leo Burnett, McCann-Erickson, D’Arcy Masius Benton & Bowles and Cliff Freeman and Partners were invited to present new work to advance or replace “Enjoy.”
Chief marketing officer Stephen Jones is said to be dissatisfied with the “Enjoy” campaign and has asked shops to present ideas for new work to break in July.
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