After Accidentally Revealing Its Super Bowl Ad, The Verge Decides to Leave It Live

Regional buy is a big step for the publisher

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

For most news sites, accidentally publishing an article too early can be embarrassing but rarely reveals too much. For The Verge, though, such a slip today revealed something truly surprising: a Super Bowl ad the site has in the works.

The tech site owned by Vox Media accidentally (or "accidentally" if you're the skeptical type) debuted its ad today in a post entitled "DNP Verge Super Bowl ad." The 30-second spot is about "the future," as the post's placeholder text explains:

"TKTK here's our first-ever Super Bowl ad.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in