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Another long-standing advertiser is sitting out Super Bowl 2021.
After being in the game for 10 years in a row, Kia announced that it won’t run an ad this year. Instead, according to a statement from Russell Wagner, marketing vp at Kia Motors America, the brand is expanding its Accelerate the Good charitable initiative focused on supporting American youth.
Kia will reveal further details on its plans on Feb. 4.
The program started in 2019 with the Great
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