After a Decade in the Big Game, Kia Sits Out the Super Bowl

Carmaker focuses on expanding charitable initiatives for U.S. youth

Melissa McCarthy's 2017 Super Bowl ad is one of Kia's most popular. Kia

Another long-standing advertiser is sitting out Super Bowl 2021.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.