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Two months after announcing its creative review, Land O’ Lakes Inc. has picked The Martin Agency as the agency of record for its dairy brands including Land O’ Lakes butter and Kozy Shack puddings. This move comes after the account spent an incredible 80 years with Minneapolis agency Mithun (which, along with Martin, is owned by IPG).
Mithun was one of six agencies participating in the review, and three candidates competed in the final round. Moving forward, the Richmond, Va.-based
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