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LOS ANGELES Independent Maiden Lane is closing by week’s end, despite winning the estimated $20 million Round Table Pizza business earlier this month.
Key agency personnel including the shop’s founder are forming new ventures, according to sources.
“There were financial issues,” explained Bob Gardner, who founded the San Francisco agency 30 years ago. “This is the last thing I ever expected after three decades of success.” Gardner declined to elaborate.
Gardner said he is not retiring but rather “going forward with a new entity in San Francisco.
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