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Five contenders have emerged in Aflac’s advertising review, the client said today.
Aflac identified the field as: Havas’ Arnold and Publicis Groupe’s Digitas and Fallon; Dentsu’s mcgarrybowen; independent Butler Shine Stern & Partners; and the Omnicom team of GSD&M Idea City and The Zimmerman Agency, an Aflac roster shop that crafted Aflac’s latest campaign.
Aflac initially received 17 responses to its proposal request.
The client in Columbus, Ga., spends more than $60 million annually on ads, per Nielsen.
Aflac
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