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NEW YORK Aflac has redesigned its logo to include its well-known duck, and will break new work on Jan. 1 that evolves the icon’s role in its advertising, the company said.
Laura Kane, a representative for the Columbus, Ga.-based insurer, said the duck, famous in television spots for quacking “Aflac,” would continue to be the centerpiece in advertising. New TV ads, however, will be more explanatory about the benefits of having Aflac insurance, she added.
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