Aflac Revises Role of Signature Duck

NEW YORK Aflac has redesigned its logo to include its well-known duck, and will break new work on Jan. 1 that evolves the icon’s role in its advertising, the company said.

Laura Kane, a representative for the Columbus, Ga.-based insurer, said the duck, famous in television spots for quacking “Aflac,” would continue to be the centerpiece in advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in