Aflac Leaps Into Radio

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ATLANTA Aflac plans to launch a national radio campaign next week with two 30-second spots targeting small business owners, the company said.

The spots will air on radio networks including ABC and CNN, as well as on various talk shows.

The Columbus, Ga.-based insurance company said it has bought time on the stations through the third quarter of this year, but could extend the campaign if results warrant it. The client spent $75 million on advertising last year, per Nielsen Monitor-Plus.

One





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in