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CHICAGO Aflac has tapped Interpublic Group’s Momentum Worldwide and independent agency Zubi Advertising to handle event and Hispanic marketing, respectively, according to the client.
The insurance company has also given roster agency OgilvyOne, owned by WPP Group, more digital marketing business.
“Each of these firms will continue to use our greatest marketing asset—the Aflac Duck,” said Jeff Herbert, chief marketing officer for the Columbus, Ga.-based company, in a statement. “We selected agency partners according to strengths and experience in areas identified as key to driving our business forward.
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