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NEW YORK The wacky, intrusive Aflac duck gets “animated” in a new TV spot breaking this week that also features Looney Tunes legends Bugs Bunny, Daffy Duck, Wile E. Coyote and the Road Runner.
The spot, via The Kaplan Thaler Group, New York, in partnership with Warner Bros. Consumer Products, will break during college football bowl games on Jan. 1 before hitting rotation on national network and cable. Spend was not given. Aflac spent about $40 million in media in 2002, per TNS Media Intelligence/CMR.
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