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CHICAGO Enterprise Rent-A-Car will break creative this Thursday during the National Football League season opener on ABC showing more of the people who work and rent from the St. Louis company and less of the vehicles.
The first of five new television spots, via Avrett, Free & Ginsberg, New York, features a couple renting a vehicle to go to a football game. A car driven by an Enterprise employee pulls into the shot. The husband expresses surprise his wife rented from Enterprise for the big game, and that the company picks them up for free.
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