Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group’s Avrett Free Ginsberg has won the advertising account of NY Waterway, the company said.
Sources projected billings of $5-7 million, though Nielsen Monitor-Plus recorded the New York harbor-based client spent $1 million advertising its commuter ferries last year.
AFG in New York bested five undisclosed agencies in a review. Previously, the client worked with Gianettino & Meredith Advertising in Short Hills, N.J.
The shop, charged with repositioning NY Waterway and building ridership, said it would employ both traditional and guerilla marketing efforts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in