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Avrett Free Ginsberg last week won creative duties for the National Association of Variable Annuities after a three-month review. Billings are estimated at $15 million.
NAVA considered BBDO South in Atlanta and six other undisclosed shops to handle its ac-count, according to the client. A BBDO representative said the agency spoke with the client, but did not pitch the busi-ness.
KSL Media in New York, which along with AFG is owned by True North, was hand ed media duties without a review.
“We selected Avrett Free Ginsberg … because of their proven track record in creating highly memorable and persuasive messages for such clients as Meow Mix and Enterprise Rent-A-Car,” said Mark Mackey, CEO and president of NAVA.
For the past two years, NAVA, a Ralston, Va.-based
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