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NEW YORK Avrett Free Ginsberg has won print placement duties from Gemini Cosmetics on the $12 million Tommy Bahama fragrance campaign, the client confirmed.
Creative for the men’s and women’s fragrances, which will be developed by Foundation in Seattle, will have the look and feel of ads for Tommy Bahama apparel. The campaign, which is slated to break in February, will also include co-op television and consumer promotions, said Gemini president and CEO Neil Katz.
“If you look at the brand, it’s kind of about a lifestyle.
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