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Purina Cat Chow is launching a new national TV spot that focuses on feline care during a cat’s life stages.
The 30-second ad, by Avrett Free Ginsberg in New York, breaks March 15 dur ing daytime network TV.
It opens with a woman bringing a kit ten home and introducing it to her two other cats, an adult and a senior. When the cats run away from the kitten, the concerned owner logs on to the Ralston Purina Web site, where she learns about feline behaviorists, mentors and veterinarians.
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