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BOSTON Ruder Finn has launched a print campaign for Affymetrix, a developer and manufacturer of genomic tools.
The New York independent crafted print and collateral work and handled media placement for the national effort. Print ads are running in Science, Nature and trade publications.
“The ‘Symbols’ campaign, with the ‘1’ as the lead symbol, reinforces Affymetrix’s leadership and ability to be ‘first’ in so many areas. We developed all the ads to be clean and feature focused, to mirror the precision and elegance of their products,” said John Gruen, senior vice president, director of advertising at Ruder Finn’s creative division.
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