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LOS ANGELES Crispin Porter + Bogusky has won AeroMexico’s North American account, the agency confirmed.
The shop’s Venice, Calif., office won the business following a review that also included Reynolds & Associates in Manhattan Beach, Calif., and The Martin Agency in Richmond, Va., sources said. The incumbent, WPP Group’s Young & Rubicam in Miami, was not invited to defend the account.
Billings could not immediately be determined. AeroMexico spent roughly $6 million on ads through November 2002, according to CMR.
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