Aegis Launches Second Media Network

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NEW YORK Aegis Group has restructured its global media operations with the creation of an umbrella group called Aegis Media, the U.K.-based holding company said.

That entity will house both its Carat operation and a second media network called Vizeum.

Vizeum launched in London this week with billings of $1.5 billion from 17 agencies and is led by chief executive Eric Drancourt, formerly a top Carat executive in France. For now, the new brand will operate mainly in Europe and Asia, but is expected to be introduced in the U.S.



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