Aegis Keeps $200 Mil. Pernod Media

BOSTON Aegis Media has retained the estimated $200 million global media business of Pernod Ricard following a review.

The Paris-based spirits giant also heard final pitches from Publicis Groupe’s Optimedia and WPP Group’s MindShare, sources said. The competition was launched this summer.

Aegis’ Carat network handles the estimated $60 million U.S. portion of the business and will continue to do so. Carat added those chores after a pitch two years ago.

Pernod Ricard has been an Aegis client for more than 30 years.

“This summer, Carat reinvented the agency model in the U.S., with the merger of its Carat USA and Carat Fusion units. This win reflects yet another vote of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we will continue to draw on all of our areas of specialization to create impact and increased brand equity for Pernod Ricard,” said Sarah Fay, CEO of Carat and Isobar U.S., in a statement.

“We are very happy to be extending our relationship with Carat. Within the rapidly changing media landscape, we feel that they are the ideal strategic partner,” added Patrick Piana, client svp, marketing.

Aegis Media will handle the account in five major European markets (England, France, Germany, Italy and Ireland), in addition to China, the Philippines, Canada, Belgium and Scandinavia.

Pernod’s brands include Chivas Regal, Martell, Jameson, Seagram’s, Wild Turkey, Indigo Gin, Beefeater, Malibu, Stolichnaya, Tia Maria, Hiram Walker and Perrier Jouet.