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BOSTON Isobar, the digital communications unit created earlier this year by U.K.-based holding company Aegis Group, said it has made its first stateside acquisition, buying search engine marketing concern iProspect.
“This is a major move in the development of Isobar’s global vision,” said Nigel Morris, the company’s worldwide president. “We believe in their philosophy of how search fits within the context of marketing and look forward to creating the future of digital marketing together.”
Sarah Fay, president of Isobar’s U.S.
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