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Aegis Group acquired digital agency Roundarch for $125 million, the company announced today. Aegis is merging the Chicago-based firm with the U.S. arm of its Isobar agency network to form RoundarchIsobar.
Jeff Maling, Roundarch’s president and chief experience officer, and Geoff Cubit, its president and chief technology officer, will jointly head RoundarchIsobar. Darryl Gehly will continue to serve as president of Isobar U.S. and will report to Maling and Cubit.
“We’re really happy with Isobar in terms of the actual product it was delivering, but what we felt was we wanted a lot more scale,” said.
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