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U.K. holding company Aegis has confirmed it will acquire Australia’s largest independent media buying consortium, Mitchell Communication Group, in a deal worth about $360 million.
Harold Mitchell, executive chairman of the eponymous firm, will take over all operations of Aegis’ business in that region as chairman.
If the transaction is approved, Jerry Buhlmann, Aegis global CEO (pictured), said it would transform Aegis Media’s operation in the area. “This acquisition is a further step in transforming Aegis’ operations in the Asia Pacific region,” he said.
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