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AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad commitment.
"They're licensing our technology to create a private marketplace," Tim Mahlman, president of AOL Publisher Platforms, explained to Adweek. "Which allows them to actually use our technology and create their own exchange marketplace by inviting their own partners into their own closed ecosystem."
The agreement is a first-of-its-kind for AOL.