Adworks Tops Pa. Opponents To Win York

Adworks in Washington, D.C., has added York Wallcoverings to its account roster, after a review that included three agencies located in Pennsylvania.
The client, which is headquartered in York, Pa., spent nearly $3 million on advertising last year and approximately $750,000 in the first four months of 1998, according to Competitive Media Reporting.
The advertising account had previously been with Chillingworth/Radding of New York.
According to officials at Adworks, the other three agencies York Wallcovering considered for its business were The Brownstein Group in Philadelphia; White, Good & Co. in Lebanon, Pa.; and LevLane of Bala Cynwyd, Pa.
York Wallcovering is an independently owned manufacturer, producing up to 30 new collections per year. Overall the company has more than 3,000 product offerings.
“They are one of the few players in the [wallcovering] industry that have their own design shop,” said agency director of client services Nancy Karpinski. “That made them very attractive to us.”
Karpinski added that the agency had been in touch with York on a regular basis over a period of time, which was a determining factor in the client deciding to place its advertising business into review.
The media mix and the 1999 budget have not been determined.
“Traditionally, they have been in women’s shelter books and trade publications,” Karpinski told Adweek. “We’re not sure what the mix will be moving ahead. They have given us a tremendous opportunity to wipe the slate clean, and nothing is a given at this point.”
One mission of the advertising will be to convince homeowners that wallpaper is as viable a do-it-yourself option as painting.
The York Wallcovering acquisition comes on the heels of two other recent new business wins for the D.C. agency– and Today’s Man.