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After a successful 11-year run, Adworks is retiring its campaign for the Hair Cuttery’s chain of discount salons.
An $8 million print and outdoor effort for the Falls Church, Va., client begins in 18 major markets including Atlanta, Baltimore, Chicago, Miami, Philadelphia and Washington, D.C., this week. A broadcast component, featuring radio and television spots, will air next spring.
“With trepidation” is how Mark Greenspun, the Washington, D.C., shop’s founder and creative director, described his approach to the new work.
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