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ATLANTA IntegraMed America has hired Adworks to create the company’s first national advertising campaign, the agency said.
The company, which provides products and business services to fertility centers, selected the independent Washington, D.C., shop after a review of undisclosed agencies. There was no incumbent.
The assignment includes market research and analysis, creative, production, and media planning and buying. The first ads are scheduled to launch this spring, according to the agency. Campaign media has not been determined, and spending is undisclosed.
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