Adworks to Promote IntegraMed Across U.S.

ATLANTA IntegraMed America has hired Adworks to create the company’s first national advertising campaign, the agency said.

The company, which provides products and business services to fertility centers, selected the independent Washington, D.C., shop after a review of undisclosed agencies. There was no incumbent.

The assignment includes market research and analysis, creative, production, and media planning and buying. The first ads are scheduled to launch this spring, according to the agency. Campaign media has not been determined, and spending is undisclosed.

“As more and more women seek treatment for infertility, the competition among providers will increase,” said Mark Greenspun, a partner and creative director at Adworks. “It will be our job to ensure that those practices in the IntegraMed network are visible and continue to grow.”

IntegraMed is based in Purchase, N.Y., and claims to be affiliated with 20 percent of all in vitro fertilizations in the nation each year.