Adworks Nixes Sentiment in Patient-Doctor Stories

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

An unemotional documentary style marks the first campaign for the Virginia HospitalCenter. Created by Adworks in Washington, D.C., three 30-second TV commercials promote the Arlington, Va., facility’s physicians and advanced medical care.

Each spot tells a true story of how a staff physician successfully treated a particular patient. Cases include a man from China with an enlarged heart, a woman who had suffered multiple miscarriages and an elderly woman diagnosed with cardiomyopathy, a hardening of the heart muscle.

Directed by Jason Wulfsohn and produced at the Oil Factory in Hollywood, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in