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The Brick Industry Association has assigned its creative account to Adworks.
The Washington, D.C., agency defeated Grey in New York and Ten United of Pittsburgh in the finals of an eight-week review to win creative responsibility for the estimated $7 million account.
Media-buying responsibilities re-main at Grey.
“Our strategy and the strength of our reel won the business,” said creative director Mark Greenspun.
Adworks is charged with launching the Reston, Va.-based trade association’s first national advertising campaign. In the past, marketing was handled regionally.
“There were five regions, each using a different agency,” said Nancy Karpinski, Adworks’ director of client services.
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