Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube

Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube. Partnering with Adweek for this Super Bowl rewind feature, YouTube says searches for the term "super bowl" on its site were 156 percent higher this year than in 2011. Remarkably, Super Bowl ads—either the teasers or the full spots—were watched more than 30 million times on YouTube before this year's game even kicked off. That's a testament to just how many advertisers went for the pre-game buzz this time around by posting content earlier than ever. On game day, the most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M's, The Avengers movie trailer and Chrysler's spot featuring Clint Eastwood. Then there's the million-view club. Twenty-seven spots (teasers or full ads) reached at least 1 million views within 72 hours of the end of Super Bowl XLVI. You can see those commercials below, from lowest view count to highest. That's followed by a lengthier chart of view counts for the top YouTube clips posted by Super Bowl advertisers through Feb. 8. BRIDGESTONE • Performance Football Created: 2/5/12 Views through Feb. 8: 1,102,316 HYUNDAI • All For One Created: 1/24/12 Views through Feb. 8: 1,160,126 CHEVROLET • Stunt Anthem Created: 1/27/12 Views through Feb. 8: 1,431,266 TELEFLORA • Adriana Created: 2/2/12 Views through Feb. 8: 1,442,659 BRIDGESTONE • Performance Basketball Created: 2/5/12 Views through Feb. 8: 1,468,332 SAMSUNG • Thing Called Love Created: 2/1/12 Views through Feb. 8: 1,570,989 HYUNDAI • Cheetah Created: 1/24/12 Views through Feb. 8: 1,655,482 TOYOTA • Connections Created: 1/30/12 Views through Feb. 8: 1,664,091 BRIDGESTONE • Performance Balls and Puck (Teaser) Created: 1/25/12 Views through Feb. 8: 1,666,374 H&M • David Beckham Created: 1/26/12 Views through Feb. 8: 2,032,750 M&M's • Just My Shell Created: 2/1/12 Views through Feb. 8: 2,044,290 KIA • A Dream Car. For Real Life. (Extended Version) Created: 2/1/12 Views through Feb. 8: 2,053,131 CHEVROLET • Happy Grad Created: 1/19/12 Views through Feb. 8: 2,351,666 MARVEL • The Avengers (Extended Version) Created: 2/3/12 Views through Feb. 8: 2,948,079 KIA • A Dream Car. For Real Life. (Teaser) Created: 1/31/12 Views through Feb. 8: 3,004,785 HYUNDAI • Think Fast Created: 1/24/12 Views through Feb. 8: 3,052,403 DANNON OIKOS • The Tease Created: 2/1/12 Views through Feb. 8: 3,094,956 TOYOTA • It's Reinvented Created: 1/27/12 Views through Feb. 8: 3,227,541 MARVEL • The Avengers (Teaser) Created: 1/31/12 Views through Feb. 8: 3,241,166 PEPSI • King's Court Created: 2/3/12 Views through Feb. 8: 3,459,991 CHRYSLER • It's Halftime in America Created: 2/5/12 Views through Feb. 8: 5,645,617 CHEVROLET • 2012 Created: 2/2/12 Views through Feb. 8: 6,362,622 AUDI • Vampire Party Created: 1/25/12 Views through Feb. 8: 6,567,395 VOLKSWAGEN • The Dog Strikes Back Created: 1/30/12 Views through Feb. 8: 9,417,779 VOLKSWAGEN • The Bark Side (Teaser) Created: 1/18/12 Views through Feb. 8: 13,961,599 HONDA • Matthew's Day Off (Extended Version) Created: 1/26/12 Views through Feb. 8: 14,092,478 ACURA • Transactions (Extended Version) Created: 1/30/12 Views through Feb. 8: 17,048,938

Brand Marketing

Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube

Acura leads the pack, followed by Honda and Volkswagen

Tim Nudd

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