Adweek’s Most Powerful Women in Sports Honorees Agree: Serena Williams Is the True GOAT

Megan Rapinoe and others pay tribute to the icon who ‘changed the game for women in sports’

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As always, Adweek’s 2022 Most Powerful Women in Sports list honors the women redefining the sports landscape. While that elite group hails from different backgrounds and each offers unique perspectives and insights about the state of sports, there’s one thing they agree on: Serena Williams is the true GOAT.

When we asked this year’s lineup who they would put at the top of their own Most Powerful Women in Sports list and what they thought was the most inspiring sports story of the year, Williams’ name came up time and again.



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This story first appeared in the Nov. 21, 2022, issue of Adweek magazine. Click here to subscribe.