The Big GameAdweek’s Instant Reviews of the 2019 Super Bowl Ads: Second HalfSee 'em all again, and check out our ratingsBy Adweek Staff|February 3, 2019 Bubly's ad featuring Michael Bublé was one of the standouts.PepsiShareBy Adweek Staff|February 3, 2019 ShareAdweek has your real-time reviews of all the ads airing during Super Bowl LIII right after they hit the airwaves. See the spots, and what we thought, from the second quarter and halftime below.ToyotaToyota “Wizard”Agency: Saatchi & SaatchiNice concept. Solid music choice with The Who’s “Pinball Wizard.” Could have been done more with the pinball visuals, but it’s a spirited way to reintroduce the Toyota Supra after 20 years off the lot.???? pic.twitter.com/MgZb0Tx3Ui— Adweek (@Adweek) February 4, 2019 ADTADTAgency: Bear in the HallStraight up Main Street with this one. Jonathan and Drew Scott, hosts of HGTV's Property Brothers help, but not sure it hit the mark. Will be interesting to see where this goes since they teased more future content.???? pic.twitter.com/h0twrCN9CY— Adweek (@Adweek) February 4, 2019 KiaKia “Give it Everything”Agency: David&GoliathCelebrating small-town America? Awesome. But Kia somehow managed to make its ad sound like a funeral dirge. They went for empowering and landed on depressing.???? pic.twitter.com/XwYpRjerlU— Adweek (@Adweek) February 4, 2019 BublyBubly "It's Bubly"Agency: Goodby Silverstein & PartnersThe Tom Hanks of crooners. How can you not like Michael Bublé? (Don't @ us.) The pun is predictable, but sometimes, you've gotta go for what's right in front of you. A fun one and well done.???? pic.twitter.com/jqjVNScO0e— Adweek (@Adweek) February 4, 2019 T-MobileT-Mobile “Here for You”Another solid short ad. How many times have you misunderstood someone like this? (You don’t have to answer that.) Good Lyft tie in as well.???? pic.twitter.com/ELBFgmObS1— Adweek (@Adweek) February 4, 2019 WixWix featuring Karlie KlossAgency: In-houseWix, you spent a lot of money on this. Might want to consider upping the ante a little bit next time.???? pic.twitter.com/vkfVYZz0VD— Adweek (@Adweek) February 4, 2019 Michelob UltraMichelob Ultra "Robots"Agency: FCB ChicagoClever McCleverton. No need for words when a solid 30-second narrative will do. ???? pic.twitter.com/Te6G4dW80J— Adweek (@Adweek) February 4, 2019 DevourDevour "Food Porn"Agency: David MiamiOne long porn addiction joke may go over well with Devour's core demo, but it's unlikely to sit well with many viewers. This one feels old-school Super Bowl, and not necessarily in the good way.???? pic.twitter.com/70tT9UE6rx— Adweek (@Adweek) February 4, 2019 ColgateColgate "Close Talker"Agency: Red Fuse CommunicationsLeave the Seinfeld references to Seinfeld, please. ???? pic.twitter.com/zB7gzvMl65— Adweek (@Adweek) February 4, 2019 VerizonVerizon “The Team That Wouldn’t Be Here”Agency: McCannOutstanding. An amazing concept, masterfully led by director Peter Berg. Powerful true stories. Makes you stop and appreciate our country’s true heroes.???? pic.twitter.com/bHxW9CtyEX— Adweek (@Adweek) February 4, 2019 GoogleGoogle "Job Search for Veterans”Agency: Google Creative LabGoogle are the masters at taking a concept and helping it along by not being loud about it. A powerful education about our country’s veterans. A clear message done well.???? pic.twitter.com/CC9h9ZdR6M— Adweek (@Adweek) February 4, 2019 Amazon Prime VideoAmazon Prime Video "Hanna"It's a trailer. But it's a good trailer for the Amazon Prime original.???? pic.twitter.com/8OEzeEJQVX— Adweek (@Adweek) February 4, 2019 SkechersSkechers "Romo Mode"Did you really think Skechers would do something GOOD for the Super Bowl? But we love Tony Romo.???? pic.twitter.com/8HFad99Y5z— Adweek (@Adweek) February 4, 2019 Bud LightBud LightAgency: Wieden + Kennedy New YorkMaking its point about no corn syrup in a medieval barber shop. Nothing but bowl cuts. And not really that great if we're honest. Our bar is the GoT X Bud Light ad earlier. And this wasn’t even close.???? pic.twitter.com/NlYfMrhsav— Adweek (@Adweek) February 4, 2019 MicrosoftMicrosoft “We All Win” Agency: m:united//McCannThis is a great follow-up to the original ad about Microsoft’s adaptive controller last year. Loved learning more about Owen and his family and friends. A very good way to continue the story.???? pic.twitter.com/XioFYxV3cg— Adweek (@Adweek) February 4, 2019 Burger KingBurger King "#EatLikeAndy"Agency: David MiamiIn a 1982 art film, Andy Warhol ate a Whopper on camera for more than 4 minutes. Reviving this footage as a Super Bowl ad for BK? It's bold. It's risky. It's brilliant. #EatLikeAndy???? pic.twitter.com/rEXoriBe6p— Adweek (@Adweek) February 4, 2019 BudweiserBudweiser "Wind Never Felt Better"Agency: David MiamiDogs! Clydesdales! Dylan! Of course, people will love it, and we do, too — a nice tie-in to brand's use of wind power.???? pic.twitter.com/fhQkcR1LFA— Adweek (@Adweek) February 4, 2019 WeatherTechWeatherTech “Cup Phone”We have a product. And we’d like you to buy it. Simple but, meh.???? pic.twitter.com/qQRQBakfsI— Adweek (@Adweek) February 4, 2019 Bud LightBud Light “Trojan Horse Occupants”Agency: Wieden + Kennedy New YorkThis isn’t much time to get the joke going. Much like the bowl cuts, a bit of a thud. ???? pic.twitter.com/s20A7U0OUu— Adweek (@Adweek) February 4, 2019 AmazonAmazon "Not Everything Makes the Cut"Agency: Lucky Generals and Amazon in-houseA unanimous thumbs up from the Adweek team. Not as good as when Alexa lost her voice last year, but a really good effort.???? pic.twitter.com/v0evK3Xbc3— Adweek (@Adweek) February 4, 2019 VerizonVerizon “The Team That Wouldn’t Be Here”Agency: McCannThough this ad doesn’t focus on just one story, this campaign is outstanding and the :30 a good way to drive people to see all 12 stories. ???? pic.twitter.com/LED8Ejg6C5— Adweek (@Adweek) February 4, 2019 Michelob UltraMichelob Ultra "Pure Gold"Agency: FCB ChicagoWe love Zoë Kravitz. We dig ASMR. But Michelob Ultra's Pure Gold ad just feels too niche for a mainstream event like the Super Bowl.???? pic.twitter.com/QGUZq9sKit— Adweek (@Adweek) February 4, 2019 Girls Inc. PSAGirls Inc. PSAAgency: In-house and CBSIt won't win a Cannes Lion, but we don't care, this is a perfect ad for a great cause.???? pic.twitter.com/erFsW1i7ow— Adweek (@Adweek) February 4, 2019 T-MobileT-Mobile “Dad?!”Finishing the night up with another good one. Might be a little predictable, but all four of T-Mobile’s ads managed to stand out. ???? pic.twitter.com/3gQFYmjpF3— Adweek (@Adweek) February 4, 2019 Washington PostThe Washington Post “Democracy Dies in Darkness”Not quite as stirring or concise as similar ads we've seen from The New York Times, this was certainly still a timely reminder about the importance of truth and journalism. Tom Hanks narration is a big plus.???? pic.twitter.com/q8ACE4vycf— Adweek (@Adweek) February 4, 2019 See all the commercials and our reviews from the other half:FIRST HALF Adweek Adweek