Adweek’s Instant Reviews of the 2018 Super Bowl Ads: First Quarter

See every spot again, and our thumbs up or thumbs down

David Harbour stars in Tide's Super Bowl campaign, which played with many ad tropes. Tide
Headshot of Tim Nudd

Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the first quarter below.

Heroes Arena


Doritos/Mountain Dew


Ram Trucks

Solo: A Star Wars Story


Bud Light



See all the commercials and our reviews from the other quarters here.

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@nudd Tim Nudd is a former creative editor of Adweek.