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Adweek’s Instant Reviews of the 2018 Super Bowl Ads: First Quarter

See every spot again, and our thumbs up or thumbs down

tidead-david-harbour-PAGE-2018 — David Harbour stars in Tide's Super Bowl campaign, which played with many ad tropes.Tide

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Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the first quarter below.

Heroes Arena

HEROES ARENA trailer
• Ads for mobile games have a long and not-very-proud history on recent Super Bowls. There have been some good ones, but this throwaway spot doesn't do the genre any favors.
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— Adweek (@Adweek) February 5, 2018