Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

From #NuggsForCarter to reliving the Russian Revolution on Twitter

Adweek's second annual Arc Awards honor the best in brand storytelling. Illustration: Ron Goodman

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry.

This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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