Adweek's Arc Awards: Recognizing the Best Brand Storytelling of 2017

From #NuggsForCarter to reliving the Russian Revolution on Twitter

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January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry.

Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have the power to effect near one-to-one marketing via things like AI and IOT. But the promise of such personalization will only really work with a good brand story—and one told in concert with the consumer’s own narrative created by, you guessed it, technology.

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This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.