Adweek’s 25 Most Popular Brand Marketing Stories of 2018

Big stunts, Super Bowl ads and brand flops rounded out the year

Tide's Super Bowl ad starring David Harbour was a major hit in 2018.

In 2018 brands were on a mission to connect with people more than even.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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