Here are the 10 most-read advertising and branding stories published by Adweek in 2015:
The 27-year-old Upright Citizens Brigade veteran was originally cast for a single spot, "Supervisor," in late 2013. But her endearingly comical way of explaining the Mobile Share Value plans was quickly a hit, and she's been a fixture ever since in the BBDO campaign.
Converse gave its product line a fresh kick, as the Nike brand unveiled a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker. Here's our story on the marketing plan.
Matilda Kahl, an art director at Saatchi & Saatchi, was launched into viral stardom this week. But it wasn't for her creative work, exactly—it was for the single outfit she wears to the office every day.
Geico rolled out some fun YouTube preroll ads from The Martin Agency that really put the emphasis—absurdly and comically—on the first five seconds before the skip button appeared. Adweek later chose this work as its campaign of the year.
Sex sells, particularly when you're selling lingerie and sex toys. This year, two of Britain's top creatives teamed up to make one of the most extravagant erotic brand films ever—a frenetic two-and-a-half-minute film for London adult retailer Coco de Mer.
The fact that the coat is quintessentially Canadian—made in Canada by people who understand a thing or two about freezing temperatures—helps explain its mythic status. At a time when every apparel brand on the market claims to be genuine and authentic, Canada Goose really is.
On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the spot on the game.
Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, was the upshot of "Routine Republic," a riveting and surreal Taco Bell campaign from Deutsch.
YouTube, long a supporter of gay rights, moved quickly following the Supreme Court decision guaranteeing a nationwide right to same-sex marriage—rolling out a #ProudToLove spot that was perfect for the historic day.
States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot. This year, they moved on to a new tactic—a social experiment set in the real world.