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Here are the 10 most-read advertising and branding stories published by Adweek in 2015:
10. How Milana Vayntrub Became Advertising's New 'It' Girl
The 27-year-old Upright Citizens Brigade veteran was originally cast for a single spot, "Supervisor," in late 2013. But her endearingly comical way of explaining the Mobile Share Value plans was quickly a hit, and she's been a fixture ever since in the BBDO campaign.
9. Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It
Converse gave its product line a fresh kick, as the Nike brand unveiled a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker.