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Here are the 10 most-read advertising and branding stories published on Adweek.com in 2012:
- NRA's Social Silence
By Christopher Heine
The National Rifle Association shut down a key Twitter account last summer in the aftermath of the Aurora, Colo., theater shootings. On Saturday, one day after the unthinkable shootings at a Newtown, Conn., elementary school, the NRA took a more drastic measure by deactivating its Facebook page after celebrating getting to 1.7 million fans on the social site earlier in the week.

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