Adweek, YouTube Partner on Super Bowl Ad Hub

Companies to collaborate on Ad Blitz gallery, fan voting following big game Sunday

Adweek and YouTube are co-hosting a Super Bowl party—one that will last for a week.

As part of YouTube's fifth-annual Ad Blitz program, fans will be able to watch all of the high-profile ads broadcast during the Super Bowl on Feb. 3 on both Adweek and YouTube, and they'll also be able to vote for their favorite spots through Feb. 11. At that time, the two partners will announce the most popular ad from this year's Super Bowl, which is being broadcast by CBS.

“Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads,” said Suzie Reider, head of industry development, YouTube. 

The Ad Blitz hub will also feature Super Bowl marketing trivia, along with a "Call the Coach" feature, where users can access tips on how marketers create top ads as provided by the Adweek staff. During the Super Bowl itself, fans will be able to weigh in on their favorite ads via various social media networks baked into the hub, including Google+, Twitter and Facebook. The hub will also house a  “Paper Football" game and a touchdown dance GIF generator.

"YouTube has completely transformed the way consumers and brands engage, and YouTube Ad Blitz has changed the game for advertisers and the world's single biggest sporting event," said Adweek executive editor James Cooper. "Every day, Adweek is at the center of the conversation about digital media and marketing, and we couldn't be happier to team up with YouTube to help advance that conversation—and have some fun."

That fun will include an Ad Blitz Google+ On-Air Hangout on Feb. 16, during which Cooper and  Adweek senior editor of creative Tim Nudd will host a live discussion breaking down the best and worst of Super Bowl ads this year, as well as the fan voting.