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It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that Gen Z and millennials crave experiences as part of their consumer journey, the coronavirus pandemic is changing when, how and where agencies can reach the right audience.
Adweek was so bullish on the topic that we hired a reporter specifically to cover the experiential marketing world. Ian Zelaya is our guest on Adweek
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