Adweek Together: What Experiential Marketing Will Look Like After Covid-19

Experiences will continue to impact buying habits

It wasn’t long ago that experiential marketing was hailed as the future of pretty much every industry. And while it still may be true that Gen Z and millennials crave experiences as part of their consumer journey, the coronavirus pandemic is changing when, how and where agencies can reach the right audience.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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