Adweek Together: The Future of Travel

When the coronavirus is contained, where will we go? How will we get there?

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Only a few industries, services among them, have taken a harder hit from COVID-19 than the travel industry.

The U.S. Travel Association predicts 5.9 million jobs will be lost by the end of April due to declining travel. Overall, the travel industry supports 15.8 million American jobs. In a U.S. workforce of approximately 156 million, that’s one out of every 10 Americans.

And while job losses are one part of the story, what about the travelers? Where will we go when the pandemic passes? And how will we get there? On today’s episode, deputy brands editor Diana Pearl talks with Adweek travel and transportation reporter Ryan Barwick for insights.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.