Adweek Together: The Future of Entrepreneurship

The founder of The Superfan Company on virtual brand building

Kim Kaupe, founder of The Superfan Company, went on tour with Oprah Winfrey and WW with fan packaging earlier this year. Then, the Covid-19 crisis halted summer plans for brands, and live experiences were delayed. What’s a company and entrepreneur to do as we wait for more normalized, in-person times? Kaupe joins us to talk about engagement and personal brand building.